The modern business world is very competitive and at one point up to 80% of businesses were failing in their first 18 months. One of the main reasons for this was that these companies didn’t make enough of an impact on their markets and ultimately didn’t do enough to stand out from the crowd.
If you’re a business owner, you can help alleviate these concerns by using some of the following approaches and strategies:
Research your Competition
One of the first places to start is by looking at what your competition are doing. Review everything from their sales to their customer services and product offerings to help you get a measure of how you compare. You can then use this to inform the finer details of the following strategies to ensure what you provide is better than the rest.
Offer Long Warranties
If you offer long warranties on your products it can make your business stand out twofold. Firstly, it demonstrates that you have faith that what your brand is offering is high-quality and designed to last. Secondly, it can instil a sense of confidence in your customers that you are a trustworthy brand; they may then recommend you to others.
Give Perks to Loyal Customers
Another way to make a name for your business is to offer perks to regular customers. It could be in the form of free gifts or exclusive discounts, but in the end, any extra benefits will be another way to positively increase the perception of your brand in your market.
Have a Range of Delivery Options
Your consumers will also differentiate you from other businesses if you have a wider range of delivery options, particularly faster and direct services like next-day delivery. It might be that you need an external provider like Whistl to help you with this, but if you have an array of delivery solutions it can certainly help your company stand out.
Make a Stir
It’s not all about what you do in-house, you might also want to look at increasing awareness of your company by holding or sponsoring an event in your local area. Or you could even curate a PR-stunt with the aim of getting press coverage. With the latter you again might need to use outside expertise to plan and facilitate this, and you should also remember this comes with its own risks, as if it backfires you might suffer a negative reaction.
Have an Online Presence
The online world is another huge market you could tap into and get your business’ voice heard. You may want to set up a blog on your company website that becomes a hub for news and information about your business. It’s also good to add to this by having a presence on social media where you can boost the coverage of your articles and offers, and once again increase brand awareness.
One final thing to remember is that helping your business to stand out isn’t always easy and might not get results straight away. So, persevere with your efforts but roll out the above in stages rather than trying too hard to make a big impact straight away.
Sources: forbes.com / prmoment.com
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