The deal between Real Madrid and Fly Emirates was made official in last April but the picture of the new Real Madrid jersey and shirt only came out a couple hours ago. The Arabic flying company will become the club’s new sponsor and will be entitled to stamp their logo on the front of Real Madrid‘s jersey for the upcoming 4 seasons. They will replace bwin, who had been sponsoring the Merengues since 2007 and who followed the now bankrupted BenQ Siemens.
The figures involved in this deal were made public a few weeks ago and will allow Real Madrid to cash in between 24 to 26 million euros per year. That’s roughly a 100-million deal for sponsoring one of the top clubs in the World, for the next 4 seasons. However, bwin won’t exactly cease their cooperation with the Chamartín club, as they’ll keep on working with the Merengues, even though on a secondary role this time.
The amount of money around this sponsorship deal makes it the most expensive one ever in the club’s history and will bring in a few more advantages that aren’t easily measurable at a first glance. Clubs like Real Madrid have a vital need to open themselves to markets world-wide and convert that exposure into merchandising and TV deals revenues. This 4-year agreement with Fly Emirates will surely ease that mission, at least in what concerns several countries of the Middle East, with the wealthy United Arab Emirates and Qatar in the frontline…